Celebrity test drives - Lotus uses Evora for star power Posted on 12.2.2008 12:30
by
Simona Alina,
Myles KornblattFiled under:
Lotus | coupe | sports cars | Lotus EvoraNothing helps a car brand gain acceptance like a little star power. Alfa Romeo wouldn't have sold nearly as many original Spiders had it not been Dustan Hoffman's choice in The Graduate, and the Cadillac Escalade wouldn't be nearly as cool had it not been the choice of rappers first. Lotus seems to know this. It started first by making the new Evora's debut in Los Angles, and now its released the list of people who are in line for test drives. The list includes celebrity car guys like (...)
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