Scion's identity crisis Posted on 08.4.2008 23:18
by
Myles KornblattFiled under:
Scion | industry newsScion dealers to older customers: GET OFF MY LAWN! (and kindly go to the Toyota part of the showroom.) Scion was originally launched in 2002 to combat Toyota's trend of have an average customer that was older than 40. The idea as simple: a youth-oriented brand that would hook younger people who would later graduate to Toyota products. Unfortunately because all Scions share a showroom with Toyota, they couldn't hide the cars from the old people. What happened next is spiral of marketing (...)
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