Harley Davidson and Marvel giving away custom Captain America Sportsters [w/video]
Filed under: Marketing/Advertising, Motorcycle, Celebrities
Captain America: The First Avenger - Click above to enlarge
We'd be lying if we said we weren't excited about Captain America: The First Avenger. The crew at Marvel knows how to put together a good superhero movie (with a few notable exceptions, of course), and if the trailer is any indication, the new flick won't disappoint. Of course, with a great movie comes great marketing potential, and Harley-Davidson has gotten in on the red, white and blue craze. The bike manufacturer has worked up a pretty awesome giveaway as part of the lead-up to Captain America's silver screen debut.
You see, Harley-Davidson minted 70,000 WLA bikes during World War II and shipped them overseas to help out. It was only fitting that Captain America take to the streets atop a similar steed, so the Bar and Shield worked with Marvel to create a handful of modified Cross Bones bikes to look like the old WLA Liberators. A total of five of the machines were created for filming and USO stunt work.
Now, H-D and Marvel are giving away two Sportster 1200 models - one to a member of the military and another to a civilian. The movie house and the motorcycle manufacturer will work with the lucky winners to customize their bikes however they see fit. Harley-Davidson is even giving away Captain America movie posters at dealers while supplies last. Hit the jump to check out the trailer for the film and the full press release.Continue reading Harley Davidson and Marvel giving away custom Captain America Sportsters [w/video]Harley Davidson and Marvel giving away custom Captain America Sportsters [w/video] originally appeared on Autoblog 5.0 on Fri, 08 Jul 2011 16:57:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments
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