Rumormill: AMG considering full takeover of Ducati?
Filed under: Performance, Marketing/Advertising, Mercedes-Benz, Motorcycle, Luxury
Ducati Diavel posing with Mercedes-Benz CLS63 AMG - Click above for high-res image gallery
At this point, we're going to go ahead and file this one away in the Highly Unlikely File, but here we go anyway. According to Autocar, the recent tie-up between AMG, Mercedes-Benz's high-performance division, and Italian motorcycle manufacturer Ducati could eventually lead to a full-blown takeover of the two-wheeled brand by its new German partners.
For now, all AMG and Ducati are saying is that they are looking at further ways to combine forces in mutually beneficial ways, which will soon include AMG sponsorship of Ducati's MotoGP racing efforts. According to "inside sources" at Ducati, however, Autocar suggests that the partnership could lead to AMG-branded, Italian-built motorcycles as a way to improve the "green" image of the three-lettered in-house tuners of three-pointed stars.
The British magazine's unnamed "insiders" also suggest that many employees at the Bologna-based factory would welcome AMG's ownership and the newfound resources it would bring. Just so long as it's not another so-called merger of equals... Click past the break for the full press release from Ducati announcing the current partnership.
Gallery: Ducati Diavel posing with AMG
[Source: Autocar]Continue reading Rumormill: AMG considering full takeover of Ducati?Rumormill: AMG considering full takeover of Ducati? originally appeared on Autoblog on Fri, 19 Nov 2010 11:45:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments
http://www.autoblog.com/2010/11/19/rumormill-amg-considering-full-takeover-of-ducati/
